“Food Insights has become a valuable partner to Brinker in vital research areas. Their experienced team deliver key consumer insights and breakthrough strategies.”
- Manager of Strategic Research
Brinker International

To stay ahead in a competitive business world you need to manage factors that affect the marketplace and customer relationships. Food Insights creates effective strategies to meet your business objectives in food market.

We offer a wide range of food market research services to help companies make clear decisions about marketing strategies, building new revenue streams, maximizing business value, enhancing service levels or creating greater awareness in the food industry.  Research includes quantitative and qualitative methods.

We specialize in:

• Awareness, Attitude and Usage Surveys          • New Food Product or Concept Tests
• Marketing & Sales Strategy Development        • Branding, Packaging and Advertising
• Customer Satisfaction and Needs Analyses      • Product Image and Positioning
• Advertising Effectiveness Tests

Food Insights' business-to-business and consumer research provides you with accurate measurements of your customers' perceptions.

Quantitative Research
We offer a full complement of quantitative research services. Food Insights measures the most important business indicators, allowing program advancement in areas such as customer relationship management (CRM), and customer service and loyalty programs, utilizing the following methods:

• Online Surveys (Satistrack™ and Insight Query™)
• Intercepts and On-site Audits
• Telephone and Mail Surveys
• Trade Show Research

The data passes through stringent standards of collection, entry, and processing for accuracy and integrity. Confidence is assured as dedicated and experienced executives manage all aspects of the research project, from questionnaire design, sampling, and data collection to client communication and reporting.

Qualitative Research
We deliver valuable insights to your organization. We identify food service trends, customer perceptions, formulate marketing strategies, perform concept analysis and support strategic decisions utilizing the following methods:

• In-depth one-on-one interviews
• Taste tests
• In-depth executive telephone interviews
• Focus groups (full service facility on-site)
• On-site observation

Our heritage is in qualitative research. Specifically, we conduct in-depth research using visualization techniques that allow us to uncover the rational and emotional reasons that influence people's decisions. Respondents picture and describe specific situations they have experienced, or expect to experience, related to the particular subject. We learn what captures their attention, what motivates purchase, what creates or could create a barrier to purchase, and where there are opportunities to influence decisions.

Our findings, conclusions and implications in the food market build a foundation of "data to insight™" providing the answers your organization needs and the confidence to act upon them.