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“Research provided by Food Insights provided
the foundation for the redesign of our very successful
new food court, and now we're using SatisTrack™
to stay in touch with our customers and maintain
that success.”
- Shawn LaPean, Director of Operations
Vanderbilt University
Food Insights Online Research provides cost-effective
market intelligence that allows you to respond
to customer demands and changing market conditions
with speed and agility.
SatisTrack™:
Tracking Satisfaction
With this innovative technology solution, you
can better manage overall service and customer
relations by providing an integrated view of your
organization's performance and industry benchmarking.
SatisTrack™
features periodic surveys designed to track changes
in your customers' perceptions over time. This
cutting-edge tool provides a proactive method
for managing customer satisfaction. Surveys are
administered online at regular intervals. Results
using text, charts and graphs are presented in
an organized, easy-to-understand format.
Insight
Query: A "Snapshot" of Your Customers
Insight Query
is a survey tool using online or PDA (Palm Pilot,
Visor, etc.) technology. Custom questionnaires
are administered online to a pre-determined pool
of customers or through intercepts. Results are
analyzed and reported in a user-friendly format.
Insight Query™ identifies customer needs,
awareness, perceptions, usage, and attitudes,
which are analyzed to provide you with a comprehensive
understanding of your market.
Brainwave:
Online Tracking and Benchmarking Research
Custom tracking surveys permit you to analyze
trends and benchmark the results against industry
averages.
Applications
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